2. How does your product engage with audiences and how would it be distributed as a real media text?1/29/2021 My magazine is taking two approaches to the audience. The first approach is that I included a few places from the canyon that many tourists may not notice or did not visit on their first time. My target audience are the people who does not have a plan, so including a few unique places and adding some eye grabbing description would be an important aspect of my magazine cover. It will capture my audience and give them the idea that this magazine has many fun places. My second approach is challenging what other travel magazine might include in their content. Usually, magazine would focus on the hotels, rides, tours, and places. My magazine, however, use more description on the history of the places and fun facts, it makes my magazine look more information. In addition, I would like my audience to feel relaxed when they read my magazine, so the content will be spread over the pages, making light and easy to read. The cover is also including bright colors that adds on with the color of the background, using the word voyage is also getting my audience to explore more about the canyon. The picture for the background is also showing a part of the canyon, grabbing the attention of people who has no plan, clearly stating that this is a travel magazine.
My magazine would be distributed through bookstores and websites, giving the audience more freedom for choosing their preference. At first, my magazine would be advertised through mails, many customers might have pop up on their screen or advertisements shown across websites because they research something related. I will also advertise through fliers or brochures; they will have less content, but they can attract customer’s attention and letting the audience know about my magazine. All the advertising is use for raising attention and getting them interested. My next step is to display my magazine through websites and bookstores. I can display my magazine in events housed in libraries, distribute them in bookstores or newsstands. They will also be display online through my own websites created especially for the magazine, this way I can create and establish my own brand, leaving the consumers with a deeper impression. I would also put a link on the website so consumers can purchase a copy. The best time for my distribution would be every three months: March, June, September, December. Those months are associated with breaks, since I target families then they will be more likely to travel during school breaks.
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